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BookBaby vs Spines for self-publishing

When it comes to self-publishing your book, which company is the one to trust?

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Which self-publishing company is better: BookBaby or Spines?

It's a tough question when you're choosing a self-publishing company for the first time in today's crowded publishing world. Spines claims to be a one-stop shop for published authors, but BookBaby consistently goes further across the entire publishing process. As a full-service publishing platform, BookBaby supports authors at every stage, from finished manuscript to global publication.

BookBaby offers everything an author needs to self-publish successfully at scale, including high-quality book printing, industry-leading distribution, eBook conversion, professional design, book formatting, proofreading, and more. While some authors explore AI-first tools, BookBaby focuses on real publishing outcomes—not shortcuts.

If you're an aspiring author who takes self-publishing seriously and doesn't rely on a literary agent, take a closer look at how BookBaby differs from Spines publishing—and decide for yourself.

My second BookBaby project turned out as good as my first, and that is because BookBaby does it right every time. As an author who has published dozens of books on Lulu’s as well as several other platforms over the past 4 decades, I can say wholeheartedly that BookBaby and Judy Kathleen Thompson are a terrific team lifelong!

Judy Kathleen Thompson, BookBaby Author

Authors earn more through BookBaby. Lots more!

We have negotiated the best eBook royalty rates for authors selling through websites like Amazon, where the bulk of self-published author income comes from.

While Spines takes a selling fee from authors' profits – up to 30% in some cases—BookBaby doesn't take a penny, meaning more profit for our authors. BookBaby pays 100% royalties on eBooks, while Spines only pays 70%. When you self-publish a book with BookBaby, you'll earn the highest possible royalties. These royalties will help offset the initial investment that you made as a self-published author, setting you up for profitability and success.

Spines only pays royalties when authors sell over $100. In contrast, the BookBaby Bookshop offers weekly payouts to our authors regardless of the amount earned. Spines authors must go out of their way to request these payouts, while BookBaby's payouts are automatically scheduled for convenience and efficiency.

When it comes to editing your manuscript, there are hundreds–dare we say, thousands–of freelancers out there who would do a great job. However, many of these freelancers' market through sites like Upwork and Fiverr. The problem with this is that these sites don't exactly monitor the work these folks are producing. So, you might be taking a gamble on the quality and efficiency of your edited work.

BookBaby, on the other hand, works with an exclusive network of trusted editors from around the world. These premier editors have worked with authors in every genre, including NY Times Bestsellers, so you can be sure that your work is being reviewed with the right lens. Our vetted, seasoned, professional editors will never let you down.

Additionally, cover design is included with all of BookBaby's self-publishing packages. Our book covers are designed by our in-house artists, unlike the AI bots over at Spines. Check out BookBaby reviews to hear about how our authors have benefitted from your cover design services. When you compare the score to Spines reviews, we score higher for customer satisfaction.

A professionally designed cover has imagery that instantly conveys the essence of what your book is about. Our designers have years of experience in each and every book genre. Whether the cover of your new romance novel needs to make a bold statement or your freshly baked cookbook cover needs to pop, BookBaby's designers will create a professional book design that you can be proud of. Plus, our cover design services include both printed books and eBooks!

Here’s a side-by-side comparison:

Service BookBaby Spines
Book distribution Yes Yes
In-house printing Yes Yes
Personalized sales page Yes Yes
Dedicated Publishing Specialists Yes No
100% Satisfaction guarantee Yes No
Cover design by in-house artists Yes No
Book editing by trained professionals Yes No
Audiobook conversion Yes No
Advertising services Yes No

People-powered publishing, editing, and design

We take pride in our people-powered publishing approach, and this extends to editing and design services. Let’s put it this way: would you rather have a human or a machine edit your book? Do you want a human or a machine to design your book cover?

Sure, AI publishing can sound intriguing, and that’s why Spines offers AI-generated editing and cover design. At BookBaby, we believe that our skilled, dedicated people are the secret to your publishing success.

When it comes to editing your book, there are hundreds–dare we say, thousands–of freelancers out there who would do a great job. However, many of these freelancers’ market through sites like Upwork and Fiverr. The problem with this is that these sites don’t exactly monitor the work these folks are producing. So, you might be taking a gamble on the quality and efficiency of your edited work.

BookBaby, on the other hand, works with an exclusive network of trusted editors from around the world. These premier editors have worked with authors in every genre, including NY Times Bestsellers, so you can be sure that your work is being reviewed with the right lens. Our vetted, seasoned, professional editors will never let you down.

Additionally, cover design is included with all of BookBaby’s self-publishing packages. Our book covers are designed by our in-house artists, unlike the AI bots over at Spines. Check out BookBaby reviews to hear about how our authors have benefitted from your cover design services. When you compare the score to Spines reviews, we score higher for customer satisfaction.

A professionally designed cover has imagery that instantly conveys the essence of what your book is about. Our designers have years of experience in each and every book genre. Whether the cover of your new romance novel needs to make a bold statement or your freshly baked cookbook cover needs to pop, BookBaby's designers will create a professional book design that you can be proud of. Plus, our cover design services include both printed books and eBooks!

Make an impact through book distribution

It's time to start selling! Where you book will actually sell. Your book doesn't need to be "everywhere." It needs to be where readers actually buy.

With BookBaby, that means three powerful channels working together:

  • Amazon for print — Where the majority of printed books are discovered and purchased
  • Wide ebook distribution — Apple Books, Kobo, Barnes & Noble, Vearsa, and more
  • Your BookBaby Bookshop — Your own direct-to-reader store where you keep the most money

Amazon gives you reach for print:

  • eBook retailers give you global digital access
  • BookBaby Bookshop gives you ownership, customer data, and higher margins
  • You're not chasing every store — you're focused on the ones that actually move indie books

Learn more about Print On Demand

You can’t read a book you don’t see

Spines doesn’t offer any advertising services, but we do. Friends and family tend to be the only people who know where to buy your book online. So if you want more readers to reach the promised land, you have to lead them there. One of the best ways to find new readers is through strategic marketing in the publishing world.

Authors from all genres are seeing sales by advertising their books on social media platforms like Facebook and Instagram. Social media advertising can be a powerful tool for self-published authors looking to promote their publication, build readerships, and boost copies sold.

BookBaby will help you tap into these huge user bases by creating targeted ad campaigns for your book. You'll have our team in your corner throughout your entire publishing process—not just until your book is published.

100% Satisfaction Guaranteed

If you're not thrilled with our work—whether it's eBook conversion, cover design, or print quality—we'll work with you until you are. That's our publishing promise to you.

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