BookBaby vs. BooXAI

When it comes to self-publishing your book, which company is the one to trust?

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Which self-publishing company is better: BookBaby or BooXAI?

It’s a tough question when you’re choosing a self-publishing company for the first time. BooXAI claims to be a one-stop shop for your published authors, but we actually go above and beyond what they can do. BookBaby offers everything an author needs to successfully self-publish on many scales, including high-quality book printing, industry-leading distribution, eBook conversion, cover design, book formatting, and more. We frequently get asked which company — BookBaby or Lulu — is best for independent authors. If you’re an aspiring author who takes self-publishing seriously, then take a look at how BookBaby differs from BooXAI and decide for yourself.

My second BookBaby project turned out as good as my first, and that is because BookBaby does it right every time. As an author who has published dozens of books on Lulu’s as well as several other platforms over the past 4 decades, I can say wholeheartedly that BookBaby and Judy Kathleen Thompson are a terrific team lifelong!

Judy Kathleen Thompson, BookBaby Author

Authors earn more through BookBaby. Lots more!

We have negotiated the best eBook royalty rates for authors selling through websites like Amazon, where the bulk of self-published author income comes from. While BooXAI takes a selling fee from authors’ profits – up to 30% in some cases—BookBaby doesn’t take a penny, meaning more profit for our authors. BookBaby pays 100% royalties on eBooks, while BooXAI only pays 70%. When you self-publish a book with BookBaby, you’ll earn the highest possible royalties. These royalties will help offset the initial investment that you made as a self-published offer, setting you up for profitability and success.

BooXAI only pays royalties when authors sell over $100. In contrast, the BookBaby Bookshop offers weekly payouts to our authors regardless of the amount earned. BooXAI authors must go out of their way to request these payouts, while BookBaby’s payouts are automatically scheduled for convenience and efficiency.

Here’s a side-by-side comparison:

Service	BookBaby	BooXAI
Book distribution
In-house printing
Personalized sales page
Dedicated Publishing Specialists
100% Satisfaction guarantee
Cover design by in-house artists
Book editing by trained professionals
Audiobook conversion
Advertising services

People-powered publishing, editing, and design

We take pride in our people-powered publishing approach, and this extends to editing and design services. Let’s put it this way: would you rather have a human or a machine edit your book? Do you want a human or a machine to design your book cover?

Sure, AI publishing can sound intriguing, and that’s why BooXAI offers AI-generated editing and cover design. At BookBaby, we believe that our skilled, dedicated people are the secret to your publishing success.

When it comes to editing your book, there are hundreds–dare we say, thousands–of freelancers out there who would do a great job. However, many of these freelancers’ market through sites like Upwork and Fiverr. The problem with this is that these sites don’t exactly monitor the work these folks are producing. So, you might be taking a gamble on the quality and efficiency of your edited work.

BookBaby, on the other hand, works with an exclusive network of trusted editors from around the world. These premier editors have worked with authors in every genre, including NY Times Bestsellers, so you can be sure that your work is being reviewed with the right lens. Our vetted, seasoned, professional editors will never let you down.

Additionally, cover design is included with all of BookBaby’s self-publishing packages. Our book covers are designed by our in-house artists, unlike the AI bots over at BooXAI. Check out BookBaby reviews to hear about how our authors have benefitted from your cover design services. When you compare the score to BooXAI reviews, we score higher for customer satisfaction.

A professionally designed cover has imagery that instantly conveys the essence of what your book is about. Our designers have years of experience in each and every book genre. Whether the cover of your new romance novel needs to make a bold statement or your freshly baked cookbook cover needs to pop, BookBaby's designers will create a professional book design that you can be proud of. Plus, our cover design services include both printed books and eBooks!

BookBaby authors get the world’s biggest distribution network for both eBooks and printed books

BooXAI has a strong network of distribution channels across the globe, but so do we! BookBaby authors sell in even more places than BooXAI authors. From Gardner’s, the UK’s biggest digital book store, to the Baker & Taylor catalog – BookBaby delivers eBooks to over 60 stores in 170 countries.

BookBaby’s Print-On-Demand program features Amazon, Barnes & Noble, Baker & Taylor, Ingram Network, Powells, BooksAMillion, ChristianBook Distributors, and many more. Plus, our authors are able to sell through the BookBaby Bookshop. With free analytics tools and sizable royalties, it’s the most author-friendly bookshop around.

The bottom line: If you want your eBook or printed book to be discovered by readers, BookBaby is the clear choice over BooXAI.

You can’t read a book you don’t see

BooXAI doesn’t offer any advertising services, but we do. Friends and family tend to be the only people who know where to buy your book online. So if you want more readers to reach the promised land, you have to lead them there. And one of the best ways to find new readers where they can buy your book is with Display Ads for Authors.

Display Ads for Authors uses the Google Display Network to advertise your book online. Thanks to versatile targeting options—and two million websites that reach 90% of all Internet users—it's an easy and effective way to advertise to readers in your genre. Our service specifically places display ads that promote your book on the websites most likely to be visited by your potential readers.

Authors from all genres are seeing sales by advertising their books on social media platforms like Facebook and Instagram. Social media advertising can be a powerful tool for self-published authors looking to promote their books and build readerships.

BookBaby will help you tap into these huge user bases by creating targeted ad campaigns for your book. You'll have our team in your corner throughout your entire self—publishing journey—not just until your book is published.

100% Satisfaction Guaranteed

If you're not thrilled with our work—whether it's eBook conversion, cover design, or print quality—we'll work with you until you are. That's our publishing promise to you.