Helpful Articles

The independent author's guide to self-publishing on Amazon

Self-publishing on Amazon is one of the best ways to share your story with a global audience. But, trying to decide between all of the different options Amazon offers — especially when you want to boost exposure and sales — can feel overwhelming.

In this guide, we'll walk you through the process, helping you better understand what self-publishing on Amazon involves and how to make sure your book is set up for the best possible reach to the widest amount of readers.
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The complete guide to self publishing for independent authors

Learn how to get a professional cover design, how to format your manuscript, how to market your book, and more.

Looking to self-publish your manuscript into a full-fledged book? You're in the right place. You may think you've done all of the hard part with writing the book — your manuscript is done! However, this is where things get tricky. What's the next step when you're self publishing?
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Instagram book launch strategies for authors

So you're preparing to launch your book and you're wondering, “What kind of Instagram book launch strategies work best?” You're in the right place. Instagram is a fantastic channel for your book launch, but like anything that's shared on Instagram, you have to have a strategy in place to make maximum impact with your posts. Here's how to do it, step-by-step.
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Create demand for your books: How to use BookTok to drive sales and engagement

In this detailed guide, we'll share some of our favorite creative, unique strategies to help you leverage BookTok to drive higher sales and engagement. From participating in trends to creating engaging content that showcases your unique voice, mastering these TikTok strategies will boost engagement and sales while helping you build a thriving community.
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How do successful authors create demand for their books?

The most-successful authors know that it's not enough to just write your book — you need to use your passion and energy to promote your book and create reader interest. Generating demand starts with you. Discover ideas to help you to continue your momentum once your book is published.
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How to self-publish a book: a guide to printing and presentation

The self-publishing experts at BookBaby have prepared this complete guide to self-publishing your book, from polishing up your manuscript to enjoying the fruits of your labor with beautiful, premium-quality book in hand.
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KDP Direct Publishing vs. BookBaby's professional book printing

BookBaby and Amazon KDP both cater to authors who want to self-publish their books, but they differ in terms of the services offered and how they handle distribution. In this article, we'll do a detailed comparison and help you choose the one that's right for your self-publishing needs.
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A guide to custom book covers for printing services

Today, a book cover does more than just offer another layer of protection for your book. Many readers' first impressions are based on how your cover looks (even though we're taught not to judge!). A professionally designed cover piques curiosity and invites readers to delve further into the story.
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Understanding different types of printing paper for your book

When it comes to printing your book, you want it to look and feel as professional as possible. Choosing the right type of printing paper is just one of several decisions you'll need to make.
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How to market a self-published book: a complete guide

Your book can find a loyal audience with the right marketing strategies, tools, and direction. To help you get started, we've put together a complete guide with a start-to-finish marketing plan for your self-published book.
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A guide to book metadata and its significance for authors

In this guide, we'll take a closer look at not just what metadata is, but what it means for authors, how it works, and much more. By the end of this guide, you'll not only be able to understand metadata with confidence, but you'll also understand the unique role it plays in making sure your book gets into the hands of your target audience.
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A guide to blogger outreach campaigns that boost book sales

Blogger outreach should be viewed as an ongoing investment. It will start well before the publication of your book and continue long after launch. Over time you'll be nurturing a network of fans who can advocate for and share your current and future titles.
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Complete guide to expert book metadata optimization strategies that improve book sales

Metadata is still a necessary part of any book's publication. In this guide, we'll take a closer look at what metadata is, what makes it indispensable for sales, and how to make sure that yours is as optimized as it can be.
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