Reach more readers with the world’s most powerful audience targeting tools
1.47 billion are active on Facebook every day, making it the world’s most popular social network. Each person with an account on Facebook readily shares their information: Likes, favorite movies, favorite books, favorite actors, brands, and much more. This critical information allows savvy book marketers to target people most likely to purchase their books. Advertising your book on social media creates opportunities for you to communicate directly with your readers.
Authors who advertise on Facebook and Instagram have the power to understand, attract, and engage online with more potential readers than ever before. It’s a book marketers’ dream come true!
Why choose BookBaby to be your Social Media ad team?
Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion. But our social media experts have the skills to create a professional ad campaign that targets readers on Facebook and Instagram likely to have interest in your book.
We’ll handle everything:
- Ad Development—Our marketing experts will analyze your book metadata and target Facebook and Instagram users who are potential readers of your book.
- Ad Design—We’ll then create and launch a compelling ad that leads readers straight to your book sales page.
- Reporting—You can view and export data detailing your campaign’s performance from your account dashboard, including how many readers clicked through to your sales page.
I worked for seven years on a graphic novel, and contacted BookBaby on the recommendation of a friend. I have been very pleased with the customer service, as well as with the quality of the printing. I ran a Facebook ad for six weeks, and reached an audience who never would have seen my book otherwise! One of the best BookBaby features is the Bookshop sales page. I have been using social media to direct potential buyers to this page, and it is much more profitable than using other online catalogs. Working with BookBaby has been an excellent experience all the way around!