LinkedIn Ads for Self-Published Authors

Reach new readers on the #1 social platform for professionals.

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(Minimum budget: $100 per week)

How much would you like to spend?
3 weeks - $200/week (build page traffic effectively) 3 weeks - $350/week (recommended for a short campaign) 4 weeks - $100/week (minimum weekly amount) 6 weeks - $350/week (optimal for ad effectiveness) 8 weeks - $150/week (maintain constant page traffic)
How many weeks to run your ad?
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LinkedIn Ad Quote (01.18.2025)

Campaign Development Fee $199.00
Price (excludes tax)
$0.00
Promo codes can be added after quote is configured

LinkedIn Ads for Authors is a type of Linkedin advertising that promotes your book to your readers—the people most likely to read (and buy) your work. It’s a service most effective for authors looking to:

Expand their readership • Become a respected industry authority • Make more book sales

Entrepreneurs, public speakers, and business professionals around the globe successfully use LinkedIn to sell their books. It’s where business people make career connections online, and our social media experts will help you amplify your book marketing opportunities with a dynamic ad on the popular social network to reach your target audience.

How it works

Specify your ad campaign

Set your weekly budget and the number of weeks you want your promotion to run.

We create your campaign

After you tell us a bit about your book, our social media experts will make an advertising campaign that includes professional metadata review, ad format, expert visual and copy execution, and tailored audience targeting.

Track your progress

After you approve your ad, we’ll schedule it to appear on your audience’s LinkedIn feeds. You can view and export your LinkedIn marketing campaign performance data from your account dashboard, including the total number of times your ad has been seen, how many people have seen it, and how many people clicked through to your landing page.

LinkedIn Ad Campaign Examples

Choose BookBaby to be your LinkedIn ad team

Why should you advertise your book on LinkedIn?

LinkedIn is one of the most active social networks out there with more than 760 million users. It’s a popular destination, and a credible one too. Out of all social platforms, LinkedIn is considered the most trustworthy source of content, making it easy for readers to see and trust your book promotions. And the numbers prove it: LinkedIn is 3X more effective at generating leads than Facebook Ads, Twitter Ads, and Google Ads for books.
Source: Kinsta

Why choose BookBaby to be your Social Media ad team?

Advertising on LinkedIn can be challenging at first—especially if you don’t have general experience with previously creating a personalized ad for a product, social networking or book promotion. But our social media experts have the skills to create a professional ad campaign that targets the readers most likely to have interest in your book.

We’ll do the heavy lifting for you. And that includes:

Ad Development—Our marketing experts will analyze your book metadata and target LinkedIn users who are potential readers of your book.
Ad Design—We’ll then create and launch a compelling ad that leads readers straight to your book sales page.
Reporting—You can view and export data detailing your campaign’s performance from your account dashboard, including how many readers clicked through to your sales page.

Ready to reach new readers?

Get started

Frequently Asked Questions

Do social media ads guarantee book sales?

Let’s be clear: There are no guarantees social media advertising generates book sales. However, not promoting your book through sponsored content guarantees readers won’t even know it’s for sale.

Finding readers will always be one of your greatest challenges. But social media is, and will continue to be, one of the most potent advertising resources available to independent authors. Partnering with our social media experts positions your book to get the most out of advertising on Facebook,Instagram, and LinkedIn.

How many books will I sell?

One of the first questions we usually get from authors about our Ads for Authors program is “How many books will I sell?” The unfortunate answer is: We don’t know – it could be zero, or it could be a needle mover. You see, selling books depends on many factors, including:

How much are you able to invest in advertising, and for how long?
How active are you on social media, and how many followers do you have?
Are you doing any offline marketing activities, like book signings or giveaways?
Do you have a mailing list to whom you can promote your book?
Have you published other books before, or are you a new author?
And yes, is your book good enough to generate a buzz among readers?

All of these factors and more contribute to the effectiveness of your ad campaign. Read more

Terms and conditions: One week/$100 minimum campaign budget. All ad campaign sales final after proof approval. Ad campaigns canceled before proof approval will be refunded their advertising budget but not the ad creation fee. Ad campaign performance can be tracked from your BookBaby account in real-time. Metrics include reach, impressions, and link clicks.