Book marketing resources for self published authors

Explore ways to get the word out, increase demand, and grow your audience

Create demand for your books: How to use BookTok to drive sales and engagement

In this detailed guide, we'll share some of our favorite creative, unique strategies to help you leverage BookTok to drive higher sales and engagement. From participating in trends to creating engaging content that showcases your unique voice, mastering these TikTok strategies will boost engagement and sales while helping you build a thriving community.
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Instagram book launch strategies for authors

So you're preparing to launch your book and you're wondering, “What kind of Instagram book launch strategies work best?” You're in the right place. Instagram is a fantastic channel for your book launch, but like anything that's shared on Instagram, you have to have a strategy in place to make maximum impact with your posts. Here's how to do it, step-by-step.
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How to market a self-published book: a complete guide

Your book can find a loyal audience with the right marketing strategies, tools, and direction. To help you get started, we've put together a complete guide with a start-to-finish marketing plan for your self-published book.
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A guide to book metadata and its significance for authors

In this guide, we'll take a closer look at not just what metadata is, but what it means for authors, how it works, and much more. By the end of this guide, you'll not only be able to understand metadata with confidence, but you'll also understand the unique role it plays in making sure your book gets into the hands of your target audience.
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How to run social media book ads that actually work

Here's what to know about running social media book ads that actually get clicks, generate publicity, and potentially deliver sales.
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an author optimizing book metadata on a laptop

Complete guide to expert book metadata optimization strategies that improve book sales

Metadata is still a necessary part of any book's publication. In this guide, we'll take a closer look at what metadata is, what makes it indispensable for sales, and how to make sure that yours is as optimized as it can be.
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Using your book sales data to find your most valuable readers

When you learn how to read your data like a story, you figure out who in that story is the reader who will carry your work further than you ever could alone.
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A guide to blogger outreach campaigns that boost book sales

Blogger outreach should be viewed as an ongoing investment. It will start well before the publication of your book and continue long after launch. Over time you'll be nurturing a network of fans who can advocate for and share your current and future titles.
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How do successful authors create demand for their books?

The most-successful authors know that it's not enough to just write your book — you need to use your passion and energy to promote your book and create reader interest. Generating demand starts with you. Discover ideas to help you to continue your momentum once your book is published.
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BookBaby book advertisement book cover alongside sponsored social media ad

A complete guide to book advertisement strategy for self publishing authors who want real ROI

A good ad strategy for books connects the right book to the right reader with the right message at the perfect moment.
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