The four most important elements of creating a great public speaking book
1. Focus on your book cover.
Think of it like a billboard: When you’re driving down the highway and glance at the giant display, you have a couple of seconds to grasp the message. You process a series of elements all at once: a few words, the basic imagery, colors, and the overall style. This is the same process a reader experiences when seeing your book cover for the first time.
2. Include a “what’s next” element.
You inspire and challenge your audience with your words, but what happens when your speaking engagement is over and your audience goes home? Make sure your book is written and positioned as a product that helps your audience remember and apply your words long after the gig is over.
3. Harness the power of testimonials.
Don’t forget about adding short endorsements from subject matter experts and thought leaders on the front/back cover or front matter. Allow some time to get your testimonials as VIPs are usually very busy.
4. Lure buyers with a short and snappy title.
Speakers should work to create clear and concise title and subtitles. The best performing books usually have a short, memorable title accompanied by a more descriptive subtitle. Your subtitle should contain specific keywords important to your business or service.
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