Why professional speakers should self-publish a book
It takes more than a message and a microphone to cultivate an accomplished public speaking career. To establish yourself as an expert and an authority in your niche, you need a published book to sell too—something you’ve heard from just about every thought leader, booking agent, and professional public speaker you’ve met.
Books are a must-have to be a successful sought-after public speaker because they highlight a brand or showcase expertise and credibility in a chosen field. Books aren’t just for motivational speakers or public conference speakers either, but people whose occupations or fields of study put them in a position to speak or be invited to speak professionally to a group of their peers, such as pastors, politicians, professors, doctors, tech innovators, artists, business owners and even comedians. The truth is, having a book to sell will help you connect better with your audience, and writing that book will help make you a better professional speaker while adding “author” to your resume.
The experts at BookBaby have published thousands of books for speakers, which can provide an additional revenue stream, increase publicity, and can even be used as a hook for invitations to media events and professional speaking gigs.
In today’s publishing world of Amazon and Print On Demand book printing, those who speak professionally will choose to self publish. But if you go the DIY route, it’s crucial to produce a quality product because your image, brand and book sales depend on it.