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Understanding Your Target Reading Audience

Secrets to shape your book's tone, themes, and marketing strategy

Book Life Publisher's Weekly logo
Understanding Your Target Reading Audience

Understanding your target reading audience before writing is a strategic approach that can shape all aspects of your book. Whether you're writing a novel, a self-help book, or a nonfiction guide, identifying your ideal reader ensures your book resonates with the right audience.

Together with Publisher's Weekly, we've provided key tips — both common and unconventional — to help you pinpoint the best audience for your book, regardless of genre.

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