Why might Facebook and Instagram Ads for authors work for you?
1.47 billion people are active on Facebook every day, making it the world’s most popular social network. Each person with an account on Facebook readily shares their information: Likes, favorite movies, favorite books, favorite actors, brands, and much more. This critical information allows savvy book marketers to target people most likely to purchase their books.
Authors who advertise on Facebook and Instagram have the power to understand, attract, and engage online with more potential readers than ever before. It’s a book marketers’ dream come true!
Choose BookBaby to be your Social Media ad team
Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion. But that’s where our social media experts come in: they have the skills and knowledge to create a professional ad campaign that targets the particular audiences of readers on Facebook and Instagram likely to have interest in your book.
If you’re already a BookBaby distributed author, we’ll handle everything:
- Facebook & Instagram Campaign Creation—Before we start your campaign, one of our marketing experts will analyze your book metadata and create a highly targeted audience of Facebook and Instagram members who are likely potential readers of your book.
- Ad Design—We will then create and launch a compelling ad that leads readers straight to your BookBaby Bookshop sales page.
- Reporting—From your account dashboard you’ll have access to view and export data detailing your campaign’s performance, including how many readers clicked through to your sales page.