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Facebook and Instagram Ads for Authors

Let BookBaby promote your book to readers on the world’s largest social media platforms.

Facebook Ads for Authors
Facebook + Instagram

Authors from all genres are seeing sales by advertising their books on social media platforms like Facebook and Instagram. Social media advertising can be a powerful tool for self-published authors looking to promote their books and build readerships. We’ll help you tap into these huge user bases with your own targeted ad campaigns.

BookBaby will help you tap into these huge user bases by creating targeted ad campaigns for your book. You have our team in your corner throughout your entire self—publishing journey—not just until your book is published.

How it works

1. Order and specify your ad campaign

Set your weekly budget and the number of weeks you want your book promotion to run.

2. We create your campaign ($99 per ad)

After answering a few brief questions about your book, our social media experts will create an advertising campaign that includes professional metadata review, expert visual and copy execution, and tailored audience targeting. You’ll receive your social media ad campaign proof for approval 2-3 business days after you place your order.

3. Track your progress

After you approve your ad, we’ll schedule it to appear on your audience’s Facebook and Instagram news feeds. You can view and export your campaign’s performance data from your account dashboard, including the total number of times your ad has been seen, how many people have seen it, and how many people clicked through to your book’s sales page.

Get a quote now

Facebook Ad quote (minimum $100/week)

  • 3 weeks - $350 per week (popular choice) 6 weeks - $350 per week (popular choice)
  • Facebook Ads Quote (05.08.2021)
  • Campaign Development Fee $99.00
  • Price (excludes tax)

How Long to Run Your Ad

In order to make the most out of your Facebook ad campaign, it is highly recommended to display the ad for the longest possible time to allow for the ads exposure to be optimized.

Facebook uses an algorithm to determine the best ads to show to the best audience while also creating a good user experience which is a continuous process of trial and error.

Therefore, the longer you continue running the same campaign, the more effective and successful the campaign will become since Facebook algorithm will attempt to show your ad to the audience who is most likely to purchase your book.

Campaign Development Fee

A $99.00 campaign development fee will be applied to new ad orders.

Why do Facebook ads work for many authors?

Reach more readers with the world’s most powerful audience targeting tools

1.47 billion are active on Facebook every day, making it the world’s most popular social network. Each person with an account on Facebook readily shares their information: Likes, favorite movies, favorite books, favorite actors, brands, and much more. This critical information allows savvy book marketers to target people most likely to purchase their books. Advertising your book on social media creates opportunities for you to communicate directly with your readers.

Authors who advertise on Facebook and Instagram have the power to understand, attract, and engage online with more potential readers than ever before. It’s a book marketers’ dream come true!

Choose BookBaby to be your Facebook ad team

Why choose BookBaby to be your Social Media ad team?

Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion. But our social media experts have the skills to create a professional ad campaign that targets readers on Facebook and Instagram likely to have interest in your book.

We’ll handle everything:

  • Ad Development—Our marketing experts will analyze your book metadata and target Facebook and Instagram users who are potential readers of your book.
  • Ad Design—We’ll then create and launch a compelling ad that leads readers straight to your book sales page.
  • Reporting—You can view and export data detailing your campaign’s performance from your account dashboard, including how many readers clicked through to your sales page.

“I worked for seven years on a graphic novel, and contacted BookBaby on the recommendation of a friend. I have been very pleased with the customer service, as well as with the quality of the printing. I ran a Facebook ad for six weeks, and reached an audience who never would have seen my book otherwise! One of the best BookBaby features is the Bookshop sales page. I have been using social media to direct potential buyers to this page, and it is much more profitable than using other online catalogs. Working with BookBaby has been an excellent experience all the way around!” — Gary, BookBaby Author

See what our customers have to say.

Frequently Asked Questions

Do Facebook or Instagram ads guarantee book sales?

Let’s be clear: There are no guarantees Facebook or Instagram advertising generates book sales. However, not promoting your book guarantees readers won’t even know it’s for sale.

Finding readers will always be one of your greatest challenges. But social media is, and will continue to be, one of the most potent advertising resources available to independent authors. Partnering with our social media experts positions your book to get the most out of advertising on Facebook and Instagram.

Why should you advertise your book on Facebook and Instagram?

Facebook has the world’s largest social network, making it the best social platform to promote your book. Since Facebook owns Instagram, it’s also included within our Facebook Ads for Authors service, expanding your book promotion opportunities to reach more readers.

Terms and conditions: One week/$100 minimum campaign budget. All ad campaign sales final after proof approval. Ad campaigns canceled before proof approval will be refunded their advertising budget but not the ad creation fee. Ad campaign performance can be tracked from your BookBaby account in real-time. Metrics include reach, impressions, and link clicks.

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Tell us more about your book

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Softcover, perfect binding, 60lb natural paper stock, gloss cover finish, 100 full-color pages.

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