Why do Facebook ads work for many authors?
1.47 billion people are active on Facebook every day, making it the world’s most popular social network. Each person who sets up an account on Facebook readily shares their information: Likes, favorite movies, favorite books, favorite actors, brands and much more. This critical information allows savvy book marketers to target people most likely to purchase their books.
Authors who advertise on Facebook have the power to understand, attract, and engage with more potential readers than ever before. It’s a book marketer’s dream come true!
Choose BookBaby to be your Facebook ad team
Advertising on Facebook can be challenging at first—especially if you don’t have general experience with social networking or book promotion. But that’s where our social media experts come in: they have the skills and knowledge to create a professional Facebook ad campaign that targets an audience of readers who are likely to have interest in your book.
We’ll handle everything:
- Campaign creation—Before we start your campaign, one of our marketing experts will analyze your book metadata and create a highly targeted audience of Facebook members who are likely potential readers of your book.
- Ad design—We’ll then create and launch a compelling ad that leads readers straight to your BookBaby Bookshop sales page.
- Reporting—You’ll receive weekly emails detailing your campaign’s performance, including how many readers clicked through to your sales page.