Facebook and Instagram Ads for Authors

Promote your book to readers on the world’s largest social media platforms.

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Facebook Ads for Authors
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Thousands of authors from all genres are enjoying tremendous sales results by advertising their books on social media platforms. Social media advertising can be a powerful tool for self-published authors looking to promote your books and build readerships. With BookBaby’s Facebook Ads for Authors, which also includes ads on Instagram, we can help you tap into Facebook and Instagram’s huge user base with your own targeted ad campaigns.

Why do Facebook ads work for many authors?

Why might Facebook and Instagram Ads for authors work for you?

1.47 billion people are active on Facebook every day, making it the world’s most popular social network. Each person with an account on Facebook readily shares their information: Likes, favorite movies, favorite books, favorite actors, brands, and much more. This critical information allows savvy book marketers to target people most likely to purchase their books.

Authors who advertise on Facebook and Instagram have the power to understand, attract, and engage online with more potential readers than ever before. It’s a book marketers’ dream come true!

Choose BookBaby to be your Facebook ad team

Choose BookBaby to be your Social Media ad team

Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion. But that’s where our social media experts come in: they have the skills and knowledge to create a professional ad campaign that targets the particular audiences of readers on Facebook and Instagram likely to have interest in your book.

If you’re already a BookBaby distributed author, we’ll handle everything:

  • Facebook & Instagram Campaign Creation—Before we start your campaign, one of our marketing experts will analyze your book metadata and create a highly targeted audience of Facebook and Instagram members who are likely potential readers of your book.
  • Ad Design—We will then create and launch a compelling ad that leads readers straight to your BookBaby Bookshop sales page.
  • Reporting—From your account dashboard you’ll have access to view and export data detailing your campaign’s performance, including how many readers clicked through to your sales page.

How it works

Once you’ve enrolled in a book distribution program through BookBaby, there are three easy steps to advertising your book on Facebook:

1. Order and specify your ad campaign

Login to your BookBaby account dashboard. Under BookShop Manager, select Facebook Ads to create your ad campaign in the Facebook Ad Manager. Then just select the title you want to advertise, set your weekly budget and the number of weeks that you want to promote it for.

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2. We create your campaign
($199 $99/ad)

Introductory rate
Pairing our team’s social media expertise and your readers’ demographics data, we’ll create an advertising campaign that includes:

•Professional metadata review
•Expert visual and copy execution
•Tailored audience targeting
•Ad Proof Approval
•Weekly progress reports

You’ll receive your social media ad campaign proof for approval 2-3 business days after you’ve submitted your order.

Introductory rate

3. Track your progress with dashboard reports

Track your progress in your account dashboard. After you approve your ad, we’ll schedule it to appear on your audience’s Facebook and Instagram news feeds. While your advertising campaign is running, you’ll have access to view and export data detailing your campaign’s performance, including the total number of times your ad has been seen, how many people have seen it, and how many people clicked through to your book’s sales page.

Track your progress with weekly reports

Do Facebook or Instagram ads guarantee book sales?

Let’s be clear: There are no guarantees Facebook or Instagram advertising generates book sales. However, not promoting your book guarantees readers won’t even know it’s for sale.

Finding readers will always be one of your greatest challenges. But social media is, and will continue to be, one of the most potent advertising resources available to independent authors. Partnering with our social media experts positions your book to get the most out of advertising on Facebook and Instagram.

“I worked for seven years on a graphic novel, and contacted BookBaby last Fall on the recommendation of a friend, I have been very pleased with the customer service, as well as with the quality of the printing. I ran the Facebook ad for six weeks, and reached an audience who never would have seen my book otherwise! The black-and-white artwork was printed on the 80 lb. glossy stock, and there were no problems with transparency or bleed-through. There is a hardcover as well as a paperback version, and the covers were beautifully printed. One of the best BookBaby features is the BookShop page. I have been using social media to direct potential buyers to this page, and it is much more profitable than using other online catalogs. Working with BookBaby has been an excellent experience all the way around!” — Gary, BookBaby Author

See what our customers have to say.

Ready to advertise your book on Facebook and Instagram?

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Frequently Asked Questions

Why should you advertise your book on Facebook and Instagram?

Facebook has the world’s largest social network, making it the best social platform to promote your book. Since Facebook owns Instagram, it’s also included within our Facebook Ads for Authors service, expanding your book promotion opportunities to reach more readers.

Terms and conditions: Only available to book titles actively enrolled in a BookBaby eBook or Print On Demand distribution program. One week/$100 minimum campaign budget. All ad campaign sales final after proof approval. Ad campaigns canceled before proof approval will be refunded their advertising budget but not the ad creation fee. Ad campaign performance emails are sent every Monday or Tuesday of each week containing the reach, impressions, and link clicks that your ad generated to your book’s sales page. BookBaby Facebook and Instagram ad campaigns do not guarantee book sales.