Book Marketing and Promotion

Learn the skills you need to find more readers, engage your audience, and sell books like a professional author.

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No one’s more qualified to sell your book than you

But if you’re not sure where to begin, or how to improve, you’ll need someone to show you the way.

We’ve partnered with the experts at Smith Publicity so you can empower yourself with actionable book marketing techniques to drive awareness to your book and author platform throughout your career.

Each book marketing service is tailored to your goals, your genre, and your skill level. Whether you’re starting from scratch or refining your current efforts, we’re here to guide you to better book promotion.

Three tracks to better book marketing

Each service is designed to provide a comprehensive game plan in the key areas where you’ll benefit the most from marketing your book. All three options can be applied to your book promotion at any time—even if your book isn’t published yet.

Look below and choose the service(s) that serve your needs.

Amazon


Maximizing Your Amazon Retail Listing

$399

We’ll research Amazon listings and Author Central pages similar to your title and study the strategies and tactics that work best within your genre.

What you'll learn

  • How to optimize every section of your Amazon page.
  • Proven ways to professionally stand out from the competition.
  • How to use stronger keywords to give your book more online prominence.
I want this

Marketing


Book Marketing
Planner

$399

You and your book marketing expert will create a narrow roadmap focusing on what’s best for your book, including proven tactics that can range from organizing book signings with bookstores to keeping your readers engaged with blogging.

What you'll learn

  • How to establish and expand your network.
  • The best ways to reach your target audience.
  • How to enhance your online presence, including your website, blog, and social media platforms.
I want this

Social Media


Social Media Book Promotion

$399

You and your book marketing expert will evaluate and optimize your current profile for one of the following social platforms:

Twitter Facebook Instagram Goodreads

What you'll learn

  • Social media’s rules of engagement for authors.
  • How to create and budget targeted promotional ads.
  • Tips to plan your social post activity with management resources.
  • How to track your progress and effectiveness with social analytics.
I want this

All 3 packages include:

Dedicated expert • 1-hr phone call • Course guides and materials • Actionable game plan • Introductory $100 discount

How it works

1

Choose your service

You’ll receive your welcome email and questionnaire within 24 hours.

2

Tell us about yourself

Answer our questionnaire and tell us about you and your publishing goals.

3

Speak with your expert

Participate in a 60-minute training phone call with your book marketing expert.

4

You’re good to go

You’ll walk away with the plan, resources, and confidence needed to sell more books on your own.

“The big idea, really a transformation, was that I had the realization…that I’ve thought of myself as a doctor who wrote several books. The transition—that you facilitated—was from a doctor who writes, to an author who is also a clinician. Profound thanks.” — J. E. Williams, OMD, FAAIM

Smith Publicity

About Smith Publicity

Smith Publicity is the most experienced book marketing and book promotion agency in the industry. Since 1997, the company has promoted thousands of books in every genre from self-published, first-time authors to traditionally published household names.

Each day, authors and publishers hire Smith Publicity to help their work become part of the news.

Their 20+ years of success in experience promoting self-published authors is unequaled. Smith Publicity’s self-published authors have been featured in thousands of print, broadcast, online, book blogs, and podcast outlets worldwide. A small sampling includes appearances as experts/authors on TODAY, GMA, CNBC, FOX, The View, 20/20, 60 Minutes, 700 Club, Steve Harvey, byline articles placed in TIME Magazine, Fast Company, and Newsweek, radio interviews on NPR, regular columns on Huffington Post, Entrepreneur, Today.com, and Psychology Today, feature stories in The New York Times, Reader's Digest, O, The Oprah Magazine, and The Atlantic.

With offices in New Jersey and Toronto, and having worked with authors from over 15 countries, Smith’s reach is international.

Smith Publicity has pioneered many of the industry's book promotion techniques, including using a “book as a business card.” Smith Publicity prides themselves on working closely with their authors to design and execute highly tailored book marketing strategies to spark book discoverability and build or continue to build an author’s expert/author brand.

They offer a number of educational resources for authors including their blog, All Things Book Marketing Podcast, Book Publicity Newsletter, and YouTube videos.

Smith Publicity loves making good things happen for authors!

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