Just having a Facebook page isn’t enough.
Readers want more from their authors than a Facebook page. They want more information and more interaction. With your own website, you can deliver more of what your audience craves. But more importantly: You control the content. You control the look and feel. You control the e-commerce. In short, with your own website, you can create a home that can act as the center for all your online marketing efforts.
Create your home on the web
Your author website should be the center of all your online marketing efforts. Create a place free of the clutter, distractions and limitations of social networking sites. Instead, use social sites to send traffic to your very own web space, where you have complete control.