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How to Crowdfund Your Book with Kickstarter

What you need to know for a successful fundraising campaign


Kickstarter and BookBaby

BookBaby makes it easy to print and deliver your crowdfunded Kickstarter books to your contributors. We recommend contacting our publishing support team as you're planning your book's crowdfunding campaign so that we can establish your project details, including book specs and pricing. This allows you to make an informed decision about your fundraising goals, positioning your project for success!

Does crowdfunding books work?

Crowdfunding is a way for people, businesses and charities to raise money. It works through individuals or organizations that donate to various projects in return for a potential profit or reward. Crowdfunding for books is a great option for authors and publishers who have engaged fans that are looking forward to enjoying your book release. Campaigns should be short, specific, and include an exciting video that emphasizes what your book publishing project is all about. You'll also want to spell out why your project matters, why your readers will love it, and what they can expect after they contribute to your book's crowdfunding campaign.

How do Kickstarter book projects work?

Authors and publishers raise money and interest ahead of their book release with a campaign page that includes different rewards for various contribution levels. For instance, you might set up your Kickstarter contributor rewards like this:

  • Contribute $25 — Receive one book copy.
  • Contribute $50 — Receive one book copy + special 11" x 17" poster.
  • Contribute $100 — Receive two book copies + two special 11" x17" posters.
  • Contribute $500 — Receive two book copies + two special 11" x17" posters + special thank you in the book credits.

Once your book project is fully funded, you would collect your funds from Kickstarter and hire BookBaby to print and ship your books and posters to your contributors.

Start creating a budget for your book's Kickstarter campaign!

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Kickstarter for authors

BookBaby has helped numerous authors and publishers with successful Kickstarter campaigns fulfill their book orders to their contributors.
Here are just some of the campaigns we were a part of:


I have had a wonderful experience with BookBaby. I did a Kickstarter campaign for my children’s book and one of the representatives, Patrick, went above and beyond to help me make sure my book came out exactly how I wanted it to. The quality of the book is fantastic and my full color illustrations are wonderful.

Beth, BookBaby Author

See what our customers have to say.

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Kickstarter book printing

Not every Kickstarter project raises tens of thousands of dollars, or even needs to. Many first-time authors will seek to raise a smaller amount of money—like $1,000 or $2,000—from their closest friends, families, community members, and business associations. In these cases, you can keep your rewards simple and just focus on one or two contributor levels. For example:

  • Contribute $25 — Receive a signed book copy.
  • Contribute $50 or more — Receive a signed book copy + a personal note from you thanking them for their generosity.
Kickstarter for writers, cookbook authors, photographers, and more

Kickstarter for writers, cookbook authors, photographers, and more

There’s no limit to what type of book projects can raise money with Kickstarter. We support projects from many different genres from all over the world, including everything from photo books and cookbooks and to novels and memoirs. Kickstarter is a crowdfunding option that all authors and publishers should consider to help bring their book projects to life.

Kickstarter for business

Many startups will use Kickstarter to get their businesses off the ground. Many of these projects will include a book about their products or will commemorate the process of developing their new products as part of their contributor rewards.

Photo journals are also a popular reward for business contributors. Perhaps you’re using Kickstarter to crowdfund your new restaurant or food truck. You might create a special cookbook for your contributors and more sales at your new spot. Or maybe you’re developing a new racing drone and you’re thinking about creating a photo book documenting its development. The possibilities are endless!

If you’re struggling to think of an idea, contact our publishing support team and we’ll help you come up with a commemorative book that your contributors will love.

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